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		<title>amnesiablogtest</title>
		<link>http://amnesiablogtest.wordpress.com</link>
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		<item>
		<title>Do I have a netbook or an ultra portable or a mini &#8230;?</title>
		<link>http://amnesiablogtest.wordpress.com/2009/03/18/do-i-have-a-netbook-or-an-ultra-portable-or-a-mini/</link>
		<comments>http://amnesiablogtest.wordpress.com/2009/03/18/do-i-have-a-netbook-or-an-ultra-portable-or-a-mini/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 05:51:12 +0000</pubDate>
		<dc:creator>Brady</dc:creator>
				<category><![CDATA[Cool]]></category>
		<category><![CDATA[Funny]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[mini]]></category>
		<category><![CDATA[netbook]]></category>
		<category><![CDATA[ultra portable]]></category>
		<category><![CDATA[ultrathin]]></category>

		<guid isPermaLink="false">http://amnesiablog.wordpress.com/2009/03/18/do-i-have-a-netbook-or-an-ultra-portable-or-a-mini/</guid>
		<description><![CDATA[If you are asking yourself this question, then you are in luck and you will find the answer below: &#160; found this article by a frustrated Austin Modine and I hope it will help some of you to get out of this confusion<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amnesiablogtest.wordpress.com&amp;blog=2305886&amp;post=2584&amp;subd=amnesiablogtest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>If you are asking yourself this question, then you are in luck and you will find the answer below:</p>
<p><a href="http://amnesiablog.files.wordpress.com/2009/03/image4.png"><img style="border-bottom:0;border-left:0;display:inline;border-top:0;border-right:0;" title="image" border="0" alt="image" src="http://amnesiablog.files.wordpress.com/2009/03/image-thumb1.png?w=374&#038;h=608" width="374" height="608" /></a>&#160; </p>
<p>found <a href="http://www.theregister.co.uk/2009/03/13/miniature_computer_field_guide/" target="_blank">this article</a> by a frustrated Austin Modine and I hope it will help some of you to get out of this confusion <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brady</media:title>
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	</item>
		<item>
		<title>4 Things you probably never new about your mobile phone</title>
		<link>http://amnesiablogtest.wordpress.com/2009/03/18/4-things-you-probably-never-knew-your-mobile-phone-could-do/</link>
		<comments>http://amnesiablogtest.wordpress.com/2009/03/18/4-things-you-probably-never-knew-your-mobile-phone-could-do/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 04:07:01 +0000</pubDate>
		<dc:creator>Brady</dc:creator>
				<category><![CDATA[General]]></category>

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		<description><![CDATA[Sorry to everyone for this useless information. Wont happen again.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amnesiablogtest.wordpress.com&amp;blog=2305886&amp;post=2520&amp;subd=amnesiablogtest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><i><em>Sorry to everyone for this useless information. Wont happen again.</em></i></p>
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			<media:title type="html">Brady</media:title>
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		<item>
		<title>Amnesia Razorfish Open Studio 2009</title>
		<link>http://amnesiablogtest.wordpress.com/2009/03/18/amnesia-razorfish-open-studio-2009/</link>
		<comments>http://amnesiablogtest.wordpress.com/2009/03/18/amnesia-razorfish-open-studio-2009/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 23:14:13 +0000</pubDate>
		<dc:creator>Brady</dc:creator>
				<category><![CDATA[Amnesia Projects]]></category>
		<category><![CDATA[Cool]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://amnesiablog.wordpress.com/2009/03/18/amnesia-razorfish-open-studio-2009/</guid>
		<description><![CDATA[Open Studio 2008 was great so we thought we&#8217;d do it all again only bigger and better&#8230; Are you a digital design student or just starting your career? Amnesia Razorfish – AdNews Interactive Agency of the Year for 2006, 2007 and 2008 – is committed to helping young designers and students get the best start [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amnesiablogtest.wordpress.com&amp;blog=2305886&amp;post=2516&amp;subd=amnesiablogtest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amnesia.com.au/openstudio2008">Open Studio 2008</a> was great so we thought we&#8217;d do it all again only bigger and better&#8230; </p>
<p><a href="http://www.amnesia.com.au/openstudio"><img style="border-right:0;border-top:0;border-left:0;border-bottom:0;" height="189" alt="clip_image001" src="http://www.amnesia.com.au/blogimages/AmnesiaRazorfishOpenStudio2009_8FF2/clip_image001.jpg" width="395" border="0"></a>
<p><b>Are you a digital design student or just starting your career?</b>
<p>Amnesia Razorfish – AdNews Interactive Agency of the Year for 2006, 2007 and 2008 – is committed to helping young designers and students get the best start in their career possible and is hosting an evening of seminars and dialogue this <b>7<sup> th</sup> &amp; 8<sup>th</sup> of April from 6pm to 9.30pm</b>.
<p><b>REGISTER ONLINE at </b><a href="http://www.amnesia.com.au/openstudio"><b>www.amnesia.com.au/openstudio</b></a>
<p>With the success of last year’s program we’re opening our doors again and this Open Studio 2009 will be even better. For a recap of last year’s event, visit <a href="http://www.amnesia.com.au/openstudio2008">www.amnesia.com.au/openstudio2008</a>
<p><a href="http://www.amnesia.com.au/openstudio2008"><img style="border-width:0;" height="302" alt="clip_image003" src="http://www.amnesia.com.au/blogimages/AmnesiaRazorfishOpenStudio2009_8FF2/clip_image003.jpg" width="358" border="0"></a>
<p>Open Studio is open to all design students and young designers and is focused on giving practical advice on a variety of topics through short seminars and one-on-one sessions with our Senior Designers and Art Directors.
<p>The evening runs over two nights and includes seminars and info on:
<p><b>Portfolio preparation</b><br />Tips and tricks on how to prep your portfolio for interviews</p>
<p><b>Ideas out of thin air</b><br />The best techniques for creating ideas and brainstorming
<p><b>From student to designer<br /></b>How one of last years’ Open Studio attendees ended up working full time for Amnesia Razorfish
<p><b>A different side of social<br /></b>Facebook, MySpace and Twitter like you’ve never seen them before
<p><b>Designing and developing with Flash</b><br />The dark art of Flash explained
<p><b>Portfolio review</b><br />We’ve seen a lot and can help you tweak yours
<p><b>Creative surgery</b><br />Designer’s block? Get some advice from our Art Directors
<p>Best of all, it’s <b>totally free</b>, no strings attached!
<p><b>Space is very limited</b> and it’s first come best dressed, so <a href="http://www.amnesia.com.au/openstudio">register immediately</a> to avoid disappointment.
<p><b>Learn more at </b><a href="http://www.amnesia.com.au/openstudio"><b>www.amnesia.com.au/openstudio</b></a></p>
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			<media:title type="html">Brady</media:title>
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		<title>Details emerge for iPhone OS 3.0</title>
		<link>http://amnesiablogtest.wordpress.com/2009/03/18/details-emerge-for-iphone-os-30/</link>
		<comments>http://amnesiablogtest.wordpress.com/2009/03/18/details-emerge-for-iphone-os-30/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 22:32:05 +0000</pubDate>
		<dc:creator>Brady</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[Cellphone]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[3.0]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[cut]]></category>
		<category><![CDATA[mms]]></category>
		<category><![CDATA[os]]></category>
		<category><![CDATA[paste]]></category>

		<guid isPermaLink="false">http://amnesiablog.wordpress.com/2009/03/18/details-emerge-for-iphone-os-30/</guid>
		<description><![CDATA[Yesterday, Apple released details about the upcoming iPhone OS 3.0 which adds a bunch of new things iPhone owners have been asking for… but leaves a few out. The next version of the OS, which will arrive mid-year will offer developers “over 1000 new APIs” to work with. Highlights of the feature-set include: Cut, Copy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amnesiablogtest.wordpress.com&amp;blog=2305886&amp;post=2512&amp;subd=amnesiablogtest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amnesia.com.au/blogimages/DetailsemergeforiPhoneOS3.0_860F/image.png"><img title="image" style="display:block;float:none;margin-left:auto;margin-right:auto;border-width:0;" height="234" alt="image" src="http://www.amnesia.com.au/blogimages/DetailsemergeforiPhoneOS3.0_860F/image_thumb.png" width="300" border="0" /></a> Yesterday, Apple released details about the upcoming iPhone OS 3.0 which adds a bunch of new things iPhone owners have been asking for… but leaves a few out.</p>
<p>The next version of the OS, which will arrive mid-year will offer developers “over 1000 new APIs” to work with.</p>
<p>Highlights of the feature-set include:</p>
<ul>
<li><strong>Cut, Copy and Paste!</strong> – and about time too. </li>
<li><strong>MMS!</strong> – Quite frankly the lack of MMS was embarrassing to me and a source of amusement for those around me. </li>
<li><strong>In-App purchasing</strong> – A cool idea, but a way for iPhone app developers to potentially nickel-and-dime us to death. </li>
<li><strong>Peer-to-Peer connectivity</strong> – LAN games? Sweet. </li>
<li><strong>Push notifications</strong> – Developers will be able to build message, sound and badge alerts into their apps.</li>
<li><strong>Landscape keyboard available everywhere – </strong>Write texts and emails with a larger keyboard.</li>
<li><strong>Voice memos – </strong>No need to buy a separate app for this now.</li>
<li><strong>System-wide search – </strong>Easily find things in your messages, notes, mail and media files.</li>
</ul>
<p>Sadly, the capability for applications to run in the background and (official) video recording using the camera is still out.</p>
<p><a href="http://www.tuaw.com/">TUAW.com</a> have a feature round-up <a href="http://www.tuaw.com/2009/03/17/iphone-3-0-feature-roundup/">here</a>.</p>
<p>Apple have also released a video of the full presentation <a href="http://www.apple.com/iphone/preview-iphone-os/">here</a>.</p>
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			<media:title type="html">Brady</media:title>
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		<title>Fake Stephen Conroy Twitter account censored by Telstra?</title>
		<link>http://amnesiablogtest.wordpress.com/2009/03/17/fake-stephen-conroy-twitter-account-censored-by-telstra/</link>
		<comments>http://amnesiablogtest.wordpress.com/2009/03/17/fake-stephen-conroy-twitter-account-censored-by-telstra/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 05:20:48 +0000</pubDate>
		<dc:creator>Brady</dc:creator>
				<category><![CDATA[Digital News]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[telstra]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[asher]]></category>
		<category><![CDATA[censorship]]></category>
		<category><![CDATA[fake]]></category>
		<category><![CDATA[leslie]]></category>
		<category><![CDATA[moses]]></category>
		<category><![CDATA[nassar]]></category>
		<category><![CDATA[smh]]></category>

		<guid isPermaLink="false">http://amnesiablog.wordpress.com/2009/03/17/fake-stephen-conroy-twitter-account-censored-by-telstra/</guid>
		<description><![CDATA[Note*: The @stephenconroy Twitter account has ‘reappeared’ since the initial writing of this article. It was certainly down for us (which the SMH also points out below). Update: - Telstra has published some ‘facts’on the situation (here): - @StephenConroy has stated he has been asked to stop Twittering (here). Much more than a prank – [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amnesiablogtest.wordpress.com&amp;blog=2305886&amp;post=2506&amp;subd=amnesiablogtest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Note*:      <br /></strong>The @stephenconroy Twitter account has ‘reappeared’ since the initial writing of this article. It was certainly down for us (which the SMH also points out below).    </p>
<p><strong>Update:</strong>    <br />- Telstra has published some ‘facts’on the situation (<a href="http://tinyurl.com/dn3tqc">here</a>):    <br />- @StephenConroy has stated he has been asked to stop Twittering (<a href="http://twitter.com/stephenconroy/status/1341001851">here</a>).    </p>
<p><strong>Much more than a prank – a piece of Twitter History:</strong>     <br />So the Twitter account @stephenconroy as written by Leslie Nassar, a Telstra employee, was today shut down. Whilst some called Nassar a prankster, those who followed @stephenconroy know that this was a brilliantly written, satirical, entertaining and fun parody that was never in doubt as a fake. In fact it brought some well needed humour into a debate about censorship and the internet filter in Australia. We even played a part publishing a <a href="http://amnesiablog.wordpress.com/2009/03/09/who-is-fake-stephen-conroy-full-list-of-suspects/" target="_blank">list of suspects</a> (which really was all part of the fun and quite the opposite to being a witch hunt as some saw it).     </p>
<p><img title="image" style="display:inline;border-width:0;margin:0 10px 0 0;" height="128" alt="image" src="http://www.amnesia.com.au/blogimages/FakeStephenConroyTwitteraccountCensoredb_E47F/image_3.png" width="95" align="left" border="0" /> Even the real Senator Stephen Conroy seemed to think the character was healthy satire (as stated in an <a href="http://www.smh.com.au/national/connection-more-trick-than-tweet-20090306-8rd5.html?page=-1">SMH article</a>), and &gt;1500 followers on Twitter were regularly drawn into @stephenconroy’s daily musings and conversations. Amongst the followers were many of the “Twitterati” (high reach Twitter users) as well as journalists and other key influencers. It is safe to say that Nassar has a strong base of support in the community.</p>
<p><strong>The Censorship Debate:</strong>     <br />It raises an interesting debate and all eyes will now be on Telstra to handle the matter with dignity and fairness. There is clearly a conflict of interest for the corporation given its pending deals with the government. However most neutral observers would agree that Nassar kept the debate a considerable distance from his employer. The broader reaction has been one of disappointment at the termination* of the @stephenconory twitter account (although it is suspected that Nassar may have removed this to avoid conflict with his employer). Many consider the profile a part of Twitter nostalgia given the brilliantly written tweets that were posted daily. History has shown that brands that censor rather than support in these situations do not fare well. We’ve set up a poll below to let you voice your opinion:</p>
<p><strong>TAKE PART IN A POLL:</strong>     <br /><strong>Did Telstra make the right decision in silencing @stephenconroy?</strong>     <br /><a href="http://twtpoll.com/3gzjri"><font size="5">http://twtpoll.com/3gzjri</font></a>     </p>
<p><strong>Finally:</strong>     <br />If you feel strongly (ie: should Telstra ask Mr.Nassar to continue to run the @stephenconroy account please post a comment below).     </p>
<p><strong>Todays smh article:</strong>     <br /><a href="http://www.smh.com.au/articles/2009/03/17/1237054799469.html" target="_blank"><img title="image" style="display:inline;border-width:0;" height="330" alt="image" src="http://www.amnesia.com.au/blogimages/FakeStephenConroyTwitteraccountCensoredb_E47F/image.png" width="425" border="0" /></a>    </p>
<p><em>Click image to visit SMH story above.</em></p>
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			<media:title type="html">Brady</media:title>
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		<title>The Aussie Freefall Challenge: wherein we ask someone to jump out of a plane</title>
		<link>http://amnesiablogtest.wordpress.com/2009/03/16/the-aussie-freefall-challenge-wherein-a-client-lets-us-throw-someone-out-of-a-plane/</link>
		<comments>http://amnesiablogtest.wordpress.com/2009/03/16/the-aussie-freefall-challenge-wherein-a-client-lets-us-throw-someone-out-of-a-plane/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 06:21:29 +0000</pubDate>
		<dc:creator>Brady</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://amnesiablog.wordpress.com/?p=2498</guid>
		<description><![CDATA[A while ago, we got a brief: a campaign with no media, only social, to support the Aussie Home Loan Guarantee. Along with the brief came a TVC, which depicted a mortgage broker jumping out of a plane, promising $300 to anyone who he couldn&#8217;t find a better home loan deal for. Mid-way into our [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amnesiablogtest.wordpress.com&amp;blog=2305886&amp;post=2498&amp;subd=amnesiablogtest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-2499" title="picture-5" src="http://amnesiablog.files.wordpress.com/2009/03/picture-5.png?w=406" alt="picture-5"   /></p>
<p>A while ago, we got a brief: a campaign with no media, only social, to support the <a href="http://www.aussie.com.au/home-loan/mortgage-broker/guarantee.htm">Aussie Home Loan Guarantee</a>. Along with the brief came a TVC, which depicted a mortgage broker jumping out of a plane, promising $300 to anyone who he couldn&#8217;t find a better home loan deal for.</p>
<p>Mid-way into our second brainstorming session, a bit of a ridiculous comment was made: <em>why don&#8217;t we throw a real mortgage adviser out of a plane?</em></p>
<p>It stuck.</p>
<p>Today we launched the <a href="http://www.aussiefreefallchallenge.com.au/" target="_blank">Aussie Freefall Challenge</a>, and the star of the show is Duane Brown: a karaoke-loving, soccer-playing, Glenmore Park-dwelling husband and father of two. He&#8217;s been with Aussie since 2007 and last year was awarded NSW/ACT&#8217;s Mortgage Adviser of the Year. And we get to chuck him out of a plane. <a href="http://laurelpapworth.com/" target="_blank">Laurel</a> asked us if he was a fake person; we promise, he&#8217;s not.</p>
<p>The mechanics of this contest are pretty simple: go to the site, pick your co-ordinates, and on April 6th when Duane straps on his parachute and lands, the person who guessed the closest location wins $3,000. (The next 50 people to guess closer get $300 cash). Bonus codes which boost chances of winning will be posted on <a href="http://twitter.com/duanejumps" target="_blank">Twitter</a>, <a href="http://www.facebook.com/group.php?sid=d6bc9fe327be50c2cead3403b1dda9e1&amp;gid=67745331653" target="_blank">Facebook</a>, <a href="http://www.flickr.com/photos/36022659@N02/?saved=1" target="_blank">Flickr</a> and <a href="http://www.youtube.com/duanejumps" target="_blank">YouTube</a>.</p>
<p>Oh, and if you&#8217;re interested in giving Duane some pointers, he&#8217;s <a href="http://twitter.com/duanejumps" target="_blank">all ears</a>.</p>
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			<media:title type="html">Brady</media:title>
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		<title>Twitter traffic in OZ &#8211; 69k in Jan 09</title>
		<link>http://amnesiablogtest.wordpress.com/2009/03/16/twitter-traffic-in-oz-69k-in-jan-09/</link>
		<comments>http://amnesiablogtest.wordpress.com/2009/03/16/twitter-traffic-in-oz-69k-in-jan-09/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 23:54:58 +0000</pubDate>
		<dc:creator>Brady</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://amnesiablog.wordpress.com/2009/03/16/twitter-traffic-in-oz-69k-in-jan-09/</guid>
		<description><![CDATA[In response to this Tech Crunch article http://www.techcrunch.com/2009/03/13/whoa-twitter-mania/ we were keen to see the amount of Unique Visitors going to Twitter from Australian users. You will see the graph below shows similar trend line and huge growth.&#160; The hockey stick effect has certainly taken shape and the stats for Feb will be larger again due [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amnesiablogtest.wordpress.com&amp;blog=2305886&amp;post=2497&amp;subd=amnesiablogtest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In response to this Tech Crunch article <a href="http://www.techcrunch.com/2009/03/13/whoa-twitter-mania/">http://www.techcrunch.com/2009/03/13/whoa-twitter-mania/</a> we were keen to see the amount of Unique Visitors going to Twitter from Australian users. You will see the graph below shows similar trend line and huge growth.&nbsp; The hockey stick effect has certainly taken shape and the stats for Feb will be larger again due to Rove and other mainstream media pushing Twitter.</p>
<p>The traffic we know is a lot larger than this as the 69,000 UV&#8217;s do not account for mobile and desktop traffic to twitter.</p>
<p><a href="http://amnesia.com.au/blogimages/TwittertrafficinOZ69kinJan09_997E/clip_image002.gif"><img style="border-bottom:0;border-left:0;border-top:0;border-right:0;" border="0" alt="clip_image002" src="http://amnesia.com.au/blogimages/TwittertrafficinOZ69kinJan09_997E/clip_image002_thumb.gif" width="349" height="222"></a></p>
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			<media:title type="html">Brady</media:title>
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		<title>UK&#8217;s Guardian opens up APIs; Launches &#8216;Open Platform&#8217;</title>
		<link>http://amnesiablogtest.wordpress.com/2009/03/13/uks-guardian-opens-up-apis-launches-open-platform/</link>
		<comments>http://amnesiablogtest.wordpress.com/2009/03/13/uks-guardian-opens-up-apis-launches-open-platform/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 05:05:26 +0000</pubDate>
		<dc:creator>Brady</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[APIs]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[brave new world]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://amnesiablog.wordpress.com/?p=2493</guid>
		<description><![CDATA[In what may be a watershed moment for old media, The Guardian has announced this week their APIs will now be available for third parties to develop applications using &#8216;full fat&#8217; feeds and complete articles, dating back to 1999. The move has been explained by MD Tim Brooks as a ploy to &#8220;invite the developer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amnesiablogtest.wordpress.com&amp;blog=2305886&amp;post=2493&amp;subd=amnesiablogtest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In what may be a watershed moment for old media, The Guardian has announced this week their <a href="http://www.guardian.co.uk/media/pda/2009/mar/10/1">APIs will now be available for third parties to develop applications</a> using &#8216;full fat&#8217; feeds and complete articles, dating back to 1999.</p>
<p>The move has been explained by MD Tim Brooks as a ploy to &#8220;invite the developer community in&#8221;, to keep inline with the Guardian being a &#8220;value-driven and not a profits-driven&#8221; company and to build an ecosystem around its brand.</p>
<p>Detailed information about the release of Open Platform can be found on the <a href="http://www.guardian.co.uk/media/pda/2009/mar/10/1" target="_blank">Guardian&#8217;s website</a>. They&#8217;ve even explained how you can use the <a href="http://www.guardian.co.uk/news/datablog/2009/mar/10/how-to-export-data">Data Store</a> for you, should you be interested in such information.</p>
<p>This news comes just after the New York Times unveiled <a href="http://www.nytimes.com/" target="_blank">Times Extra</a>, which features integration of related news and blog feeds alongside their online news coverage.</p>
<p>Expect to see more of these moves by old media who are, by all accounts, struggling to fit into a world being progressively dominated by the digital medium.</p>
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		<title>Mars, Agency.com shut down Snckrz!; Internets get pissy</title>
		<link>http://amnesiablogtest.wordpress.com/2009/03/12/mars-agencycom-shut-down-snckrz-internets-get-pissy/</link>
		<comments>http://amnesiablogtest.wordpress.com/2009/03/12/mars-agencycom-shut-down-snckrz-internets-get-pissy/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 04:42:52 +0000</pubDate>
		<dc:creator>Brady</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[legal mumbo jumbo]]></category>
		<category><![CDATA[missed the boat]]></category>
		<category><![CDATA[oh noes!]]></category>
		<category><![CDATA[oopsie daisy]]></category>
		<category><![CDATA[snckrz!]]></category>
		<category><![CDATA[snickers]]></category>
		<category><![CDATA[so what do we do now?]]></category>

		<guid isPermaLink="false">http://amnesiablog.wordpress.com/?p=2484</guid>
		<description><![CDATA[Last week, the troublemakers (and I use that as a term of endearment) at POKE started up a little site called Snckrz!, which allowed users to create images featuring words and phrases of their choosing, inside a Snickers logo. The fun little site was spurred by the launch of the official Snickers site, which has [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amnesiablogtest.wordpress.com&amp;blog=2305886&amp;post=2484&amp;subd=amnesiablogtest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2486" title="snckrz_snickers_homepage" src="http://amnesiablog.files.wordpress.com/2009/03/snckrz_snickers_homepage.png?w=300&#038;h=183" alt="snckrz_snickers_homepage" width="300" height="183" />Last week, the troublemakers (and I use that as a term of endearment) at <a href="http://pokeny.com" target="_blank">POKE</a> started up a little site called <a href="http://snckrz.com" target="_blank">Snckrz</a>!, which allowed users to create images featuring words and phrases of their choosing, inside a Snickers logo. The fun little site was spurred by the launch of the <a href="http://snickers.com">official Snickers site</a>, which has been touted as &#8220;<a href="http://creativity-online.com/?action=news:article&amp;newsId=135030&amp;sectionId=ad_critic_news">pretty but obtuse</a>&#8220;, and urges its users to &#8220;learn to speak snacklish,&#8221; and misses the social engagement boat by about three weeks.</p>
<p>Yesterday, Mars sent the NYC-based agency a <a href="http://www.mediabistro.com/agencyspy/online/snickers_is_ready_to_file_a_lawsuit_against_poke_for_snckrz_111053.asp">cease and desist</a>, and the site was shut down at 6pm EST.</p>
<p>A bit of background: Tom Ajello was ECD at<a href="http://agency.com" target="_blank"> Agency.com</a>, and worked on the Mars account during his tenure. According to a spokesperson, the idea the logo generation was originated while he was working on the award-winning Snickers.com, but was never developed. Ajello left Agency.com in 2007 to co-found POKE with Aaron Rutledge and Michael Kantrow.</p>
<p>The site, in its short existence, attracted an average visit time of 5-8 minutes and 80,000 users and, in stark contrast to the much-talked about Skittles debacle, created mostly positive interaction with the Snickers brand, even if it was an unofficial/unauthorized experience. The brandjack was explained by POKE as being created in &#8220;good faith to add a bit of utility to Snickers&#8217; offering&#8221;.</p>
<p>This could have, theoretically, been integrated quite easily into the brand site (if inter-agency politics and egos didn&#8217;t play a factor the decision.*) Instead, in their short-sightedness, Mars decided to shut down the site &#8212; something that was generating no revenue except for shits and giggles.</p>
<p>As far as I know (and correct me if I&#8217;m wrong) but there was no offer to make use of a concept that was generating really positive conversation; conversation that Mars didn&#8217;t pay for, that wasn&#8217;t being exploited for profit, that could fall under the category of say, fan fiction. AMC got that very wrong when they first dealt with the Mad Men accounts, and then realized the error of their ways and <a href="http://wearesterlingcooper.com">corrected it</a>, seeing the value of fans running the conversation (and the possible detriment of their brand if they continued to act like corporate overloads.)</p>
<p>There&#8217;s nothing wrong with mistakes &#8212; we&#8217;re all making them &#8212; as long as there&#8217;s a lesson learned. Mars had a perfect opportunity to turn this into something positive and instead, they&#8217;ve alienated a community who had nothing but love for their brand. The fact that the same agency/brand collaboration that bought the internet <a href="http://skittles.com">Skittles.com</a> not two weeks ago, makes this whole situation even more headscratch-worthy. Maybe a little bit of new-fashioned engagement envy? Who knows.</p>
<p><em>*this is pure speculation on my part. I have no idea about the internal workings or sentiment around this subject.</em></p>
<p style="text-align:center;"><em>&#8212;-</em></p>
<p style="text-align:left;"><em>Heather Ann Snodgrass is Amnesia Razorfish&#8217;s Social Media Adviser. You can find her on Twitter <a href="http://twitter.com/likeomg" target="_blank">here</a>.<br />
</em></p>
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		<title>Radio Controller F1 car using a mobile phone</title>
		<link>http://amnesiablogtest.wordpress.com/2009/03/12/radio-controller-f1-car-using-a-mobile-phone/</link>
		<comments>http://amnesiablogtest.wordpress.com/2009/03/12/radio-controller-f1-car-using-a-mobile-phone/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 03:49:24 +0000</pubDate>
		<dc:creator>Brady</dc:creator>
				<category><![CDATA[Cool]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://amnesiablog.wordpress.com/2009/03/12/radio-controller-f1-car-using-a-mobile-phone/</guid>
		<description><![CDATA[Great little video from Vodafone using the Blackberry storm to control a toy race car, then a real McLaren Formula One car. Features Lewis Hamilton. The race around the office is gold! I want a test track like that here at Amnesia Razorfish! Technorati Tags: Remote control,mobile,formula one,vodafone,McLaren,Lewis Hamilton<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=amnesiablogtest.wordpress.com&amp;blog=2305886&amp;post=2485&amp;subd=amnesiablogtest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Great little video from <a href="http://www.vodafone.com.au">Vodafone</a> using the <a href="http://www.blackberry.com/blackberrystorm/">Blackberry storm</a> to control a toy race car, then a real <a href="http://www.mclaren.co.uk/">McLaren Formula One</a> car. Features Lewis Hamilton.</p>
<div class="wlWriterEditableSmartContent" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:fc0b648e-f5a4-4912-b618-41d8a5888817" style="display:inline;float:none;margin:0;padding:0;">
<div><span style="text-align:center; display: block;"><a href="http://amnesiablogtest.wordpress.com/2009/03/12/radio-controller-f1-car-using-a-mobile-phone/"><img src="http://img.youtube.com/vi/FiLoANg6nNY/2.jpg" alt="" /></a></span></div>
</div>
<p>The race around the office is gold! I want a test track like that here at <a href="http://www.amnesia.com.au">Amnesia Razorfish</a>!</p>
<div class="wlWriterEditableSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:934a0172-f8f4-4fd6-9aa6-6bfddd2601ac" style="display:inline;float:none;margin:0;padding:0;">Technorati Tags: <a href="http://technorati.com/tags/Remote+control" rel="tag">Remote control</a>,<a href="http://technorati.com/tags/mobile" rel="tag">mobile</a>,<a href="http://technorati.com/tags/formula+one" rel="tag">formula one</a>,<a href="http://technorati.com/tags/vodafone" rel="tag">vodafone</a>,<a href="http://technorati.com/tags/McLaren" rel="tag">McLaren</a>,<a href="http://technorati.com/tags/Lewis+Hamilton" rel="tag">Lewis Hamilton</a></div>
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